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2009 press releases

Posted: 09/06/09

Petplan Equine announces the launch of

'A ground-breaking resource for the equine enthusiast'

Petplan Equine, one of the UK's leading equine insurance providers, has today launched a new website, for equine enthusiasts around the world. With helpful information and engaging tips on horse care plus a visually arresting design, the site was created as a direct response to Petplan Equine's customer demand for compelling and fresh online content.

The website is designed to capture the imagination of the visitor by taking them on an impressive 3D tour of a working yard. Individuals will have the freedom to 'roam' the website and choose the areas that appeal to them, including the The Tack Room, The Stables, and The Horse Clinic. Inside each section, there are downloadable articles and short films on topics such as pre-purchase vetting, handy grooming hints, and back care. The website will be updated regularly enabling riders to get involved in new disciplines, discover events, and increase their knowledge of their horses in general. is supported by many leading industry figures, including world eventing champion and six times Badminton winner Lucinda Green MBE. Petplan Equine sponsor Lucinda's 'XC the Safe Way' clinics which have already allowed hundreds of riders to benefit from her experience and tuition. Now her invaluable advice on cross-country riding will now be available to everyone online, as will her indispensable video guide to buying a horse.

Lucinda Green commented: "I am delighted to be involved with this exciting new project, which is going to revolutionise the way that owners and riders access information about all aspects of horse care and riding. As a rider you never stop learning and Petplan Equine's new website will provide extremely useful guidance and information to riders of all levels."

Equine welfare is at the heart of Petplan Equine's ethos and the new website is an extension of the company's strap line, 'Sharing the Care of Your Horse'. Petplan Equine appointed award-winning web agency Pancentric to create the look and feel of the website while employing equine industry experts, from internal Petplan Equine employees to experienced riders to therapists and vets to ensure the website contained credible and engaging content.

Margi Tooth, part of the Petplan Equine team who developed the website, comments: "Riders and horse owners increasingly use the internet to access information on products, events and health issues. Through, we are combining all of these aspects into one area. There will be offers on equestrian products, tickets to events and other equestrian services as well as fun and informative videos and games. There will be regular additions and updates ensuring the website is fresh at all times."

List of contributors

British Eventing
British Dressage
British Horse Society
Carl Hester - Location
Nick Deacon DipWCF (consultant farrier)
Stephanie Eardley (Vetting Video)
Paul Farrington B.Vet.Med. MRCVS (consultant vet)
Gower Productions (video production)
Lucinda Green MBE (presenter How to Buy a Horse video)
Holly Hardaway - (groom in Grooming Video)
Graham Potts B.Vet.Med. MRCVS (consultant vet/presenter - 5 Stage Vetting Video)
Pancentric - Web design and development
Pony Club
Nicole Rossa - Equine Sports Massage (presenter Back Care video)
The GPC Limited (Content Editor)
Wellington Riding (Location)
Louise and Bernice White (Buying a horse video)

For further information, please contact Andrea Worrall at The GPC on (01608) 654040 or email [email protected]

For further information on Petplan Equine contact Charlotte McIntyre in the press office on (0208) 580 8020 or email [email protected]

Notes to Editors:

  • Petplan Equine was founded in 1988
  • It is part of Allianz Animal Health, the largest provider of animal health insurance in the world and part of Allianz - one of the largest general insurers in the UK
  • In addition to horse and pony insurance options, Petplan Equine provides dedicated products for veteran horses and rider only insurance cover
  • It is the sister brand of Petplan, the largest provider of small animal insurance in the UK
  • Allianz Animal Health handled more than 375,000 claims in 2006, over 7,200 per week and paid out approximately £2.4 million in claims per week
  • Petplan Equine believes in supporting the equine community and provides more financial support to equestrian sports and activities than any equine insurance provider in the UK

  • The Pet Plan Charitable Trust was founded in 1994 to raise much needed funds for animal welfare and veterinary projects. Money is raised by Petplan and Petplan Equine customers giving an optional £1.50 to the Trust when they take out or renew their policy
  • Petplan and Petplan Equine are specialist insurers. As such, the company employs more horse riders and owners than any other and more former veterinary practice staff than any other to ensure the provision of specialist knowledge

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